Entrix Energy

Entrix GmbH operates as a technology company in the European energy sector, providing an AI-powered platform for the optimization and automated trading of flexible energy assets. Founded in Munich in 2021 by Steffen Schülzchen, the company aims to maximize the value of grid-scale battery storage systems and other flexible assets by intelligently managing their deployment across various energy markets. Schülzchen, who serves as CEO, previously worked as a strategy consultant at McKinsey & Company, where he advised major European utilities on the energy transition, providing him with deep industry insight. The company is also led by Managing Director Jeremias Heinrich.

The core of Entrix's business is its proprietary algorithmic trading platform. This system analyzes market data in real-time, predicts price fluctuations, and determines the optimal moments for charging and discharging battery storage to maximize revenue. The platform considers multiple revenue streams simultaneously, including ancillary services (like frequency response) and short-term wholesale energy trading, to create a diversified and robust income strategy for asset owners. A key aspect of the technology is its consideration of battery degradation, ensuring that trading strategies maximize lifetime profitability, not just short-term gains. The company acts as a registered energy trader and service provider for asset owners. Its business model extends to a range of clients, including project developers, utilities, independent power producers, and financial investors.

Entrix offers several solutions tailored to different asset types, including stand-alone grid-scale batteries, co-located storage projects (paired with renewable generation), virtual power plants (VPPs), and large-scale industrial batteries. In addition to its core trading and optimization services, the firm provides advisory services, support with onboarding and regulatory prequalification, and 24/7 monitoring. A notable offering is the "Entrix FloorPlus" model, which combines fixed, guaranteed revenue payments with the upside of AI-powered market optimization, providing asset owners with greater planning security. The company has secured significant funding, including a seed round in September 2023 from investors such as Pelion Green Future, Enpal, ABACON CAPITAL, and Kraftwerk Ventures, with total investments reaching eight million euros. Initially focused on Germany and the UK, Entrix has expanded its operations into other European markets, including Italy and Poland.

Keywords: energy trading, battery storage optimization, grid-scale batteries, AI-powered energy platform, virtual power plant, flexible energy assets, ancillary services market, energy asset management, Steffen Schülzchen, clean energy finance, electricity market arbitrage, merchant battery storage, co-location energy storage, energy tech, multi-market optimization, renewable energy integration, power grid stability, frequency response, intraday trading, Entrix FloorPlus