Entreda

Founded in 2011 by Sid Yenamandra, Entreda specializes in cybersecurity compliance solutions tailored for the regulated financial advice and wealth management industries. Yenamandra's background includes multiple startup exits and a tenure leading a data project for a semiconductor manufacturer under a contract with the National Security Agency, experiences which informed his approach to building Entreda. The firm was established to address the specific cybersecurity and compliance challenges faced by Registered Investment Advisors (RIAs) and broker-dealers.

Entreda operates on a B2B model, providing its software and services to financial firms to ensure they adhere to regulatory standards and protect sensitive client data. A significant milestone was its acquisition by Smarsh, a global leader in electronic communications archiving, in May 2020. This strategic acquisition allowed Smarsh to integrate Entreda's cybersecurity capabilities with its own archiving and e-discovery solutions, creating a more comprehensive compliance offering, particularly as remote work models expanded. Post-acquisition, Entreda has continued to operate as a stand-alone subsidiary, with Yenamandra leading the unit.

The company's core offering is the Unify platform, a cybersecurity and compliance software suite. Unify provides continuous endpoint monitoring for devices (PC, Mac, and mobile), networks, and applications from a single dashboard. A key feature is its ability to automatically identify and remediate cybersecurity vulnerabilities in real-time, enforcing policies related to device encryption, antivirus status, and password strength. The platform assigns a proprietary "Cyber Risk Number" to evaluate a user's security posture, enabling firms to restrict access for non-compliant users. Beyond endpoint security, the Unify platform's capabilities extend to advanced network vulnerability scanning, penetration testing, security awareness training with phishing simulations, and a third-party risk management program to vet external service providers.

Keywords: cybersecurity compliance, wealth management security, financial services cybersecurity, RIA compliance, broker-dealer security, endpoint monitoring, automated remediation, Cyber Risk Number, Unify platform, Sid Yenamandra, Smarsh acquisition, regulatory compliance software, vendor risk management, IT compliance, financial data protection, security awareness training, vulnerability assessment, network security, data leakage monitoring, compliance reporting