Entravision Communications

Entravision Communications Corporation (NYSE: EVC) operates as a diversified global media, marketing, and technology firm, with a strategic focus on engaging Latino consumers. The company was founded in 1996 by Walter F. Ulloa and Philip C. Wilkinson. Ulloa, who served as Chairman and CEO until his passing in late 2022, had a rich background in Spanish-language media, having worked his way up through various roles at KMEX-TV, a Univision station in Los Angeles. This experience was foundational to Entravision's mission to increase the representation of Latinos in media. Wilkinson, who served as President and COO until 2012, also brought extensive experience from the Spanish-language broadcast industry, including launching the first Univision affiliate in San Diego. The company went public with an IPO in 2000, raising significant capital for expansion.

Entravision's business is structured into two main segments: Media and Advertising Technology & Services. The Media segment includes a portfolio of television and radio stations, making it the largest affiliate group for the Univision and UniMás networks. This traditional broadcasting arm generates revenue through the sale of advertising time. The Advertising Technology & Services segment represents the company's strategic shift towards digital solutions, providing programmatic advertising and mobile growth services on a global scale. This digital-first division includes platforms like Smadex, a demand-side platform focused on mobile performance campaigns, and other solutions for digital audio, display, and connected TV (CTV) advertising. This segment generates revenue by providing technology and managed services to advertisers and app developers.

The company serves a diverse client base, from local businesses to national brands and global app developers, looking to connect with Latino audiences in the U.S. and consumers in markets like Mexico, Latin America, and Spain. Entravision's integrated model allows advertisers to execute multi-platform campaigns across television, radio, and a full suite of digital channels. While the traditional media segment has faced headwinds from shifting consumer behavior, the advertising technology division has demonstrated robust growth, driven by strategic acquisitions and the expansion of its proprietary technology platforms. The company continues to invest in its digital capabilities, including artificial intelligence features, to enhance its advertising solutions and adapt to the evolving media landscape.

Keywords: media, advertising technology, ad-tech, Latino media, Hispanic market, television broadcasting, radio broadcasting, digital advertising, programmatic advertising, mobile advertising, demand-side platform, Univision affiliate, UniMás affiliate, Smadex, cross-platform advertising, global marketing, audience engagement, Spanish-language media, digital media solutions, media investment, advertising services, consumer targeting, CTV advertising, OTT media