EnsureDR

EnsureDR offers a software platform focused on disaster recovery (DR) readiness, allowing organizations to verify that their business continuity plans will function as expected in a real-world outage. The company was established in 2014 by Uri Shay, who serves as the CEO. He is joined by Erez Paz, the Chief Technology Officer, who has over 15 years of experience in software development and disaster recovery. Shay's background includes over two decades in technology management and sales, notably launching the DoubleTake (now Carbonite) business continuity solution in the EMEA region. Paz leads the technological development of the EnsureDR platform and has a background that includes roles at Microsoft.

The firm's core business revolves around its AI-based simulation platform that automates the testing of disaster recovery sites. This process identifies potential failures in a company's DR plan before an actual disaster occurs. The platform works by automatically powering on servers, applications, and databases at the secondary site to evaluate and audit the entire recovery sequence. This addresses a critical gap in the market, as successful data replication to a secondary site does not in itself guarantee a successful recovery of business operations. EnsureDR serves a global clientele across sectors such as financial services, healthcare, manufacturing, and government. The business model is channel-focused, with the company working through partners and system integrators to sell its solution. Revenue is generated through a simple pricing model based on the number of virtual machines (VMs) being protected, with licensing tied to the target recovery site.

The product provides a quantifiable metric called the Recovery Readiness Score (RRS), which uses a proprietary algorithm to assess an organization's recoverability. This allows businesses to understand their DR risk and make necessary corrections. The platform is designed to be adaptable for regulatory compliance and provides a centralized view of the entire DR environment. In October 2019, EnsureDR secured $2.5 million in a Series A funding round led by Awz Ventures. This capital was intended to support the expansion of its operations and business reach.

Keywords: disaster recovery readiness, business continuity, automated DR testing, recovery simulation, IT outage, data protection, recovery time objective, RPO, RTO, failover testing, enterprise software, compliance audit, risk assessment, secondary site validation, application recovery, database recovery, server recovery, DR orchestration, virtual machine recovery, cyber resiliency