eNOugh
At eNOugh, we combine advanced hardware, tailored features and AI technology to create a powerful and reliable personal safety solution for everyone.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | €280k | Seed | |
| Total Funding | 000k | ||
London-based eNOugh is a tech startup operating in the personal safety market, specifically targeting the prevalent issue of safety for individuals, particularly women, walking alone at night. The company was co-founded by University College London (UCL) alumni Ina Jovicic and Gaelic Jara Reinhold. The inspiration for the company was deeply personal; Jovicic was attacked while walking home in London, an event that catalyzed her mission to create a preventative safety solution. Her co-founder, Gaelic Jara Reinhold, brings the technical expertise to the team.
eNOugh is developing an AI-powered protection badge, a wearable device designed to act as a visible deterrent to potential attackers. This badge, approximately half the size of an iPhone, magnetically clips onto the user's clothing at chest level. Once activated, it records the entire journey. This footage is inaccessible to anyone except law enforcement in the event of an incident, aiming to deter harassment through the visible presence of a camera. The core of the product is its multimodal AI, capable of real-time threat detection, which has been trained on uniquely collected real-world data. The company's business model will likely involve the direct sale of these badges to consumers, with pre-orders and early-bird discounts announced as part of its go-to-market strategy. A companion app is also in development to complement the hardware.
Financially, eNOugh has shown early-stage traction by securing over €280,000 (£240,000) in a pre-seed funding round. The round was led by PurposeTech VC and included participation from global angel investors and an EQT Scout. This capital is intended to facilitate the launch of the companion app and the initial production and sale of the protection badges. The company is part of an incubator program, which is helping to accelerate its growth and development. The team consists of the two co-founders and a third member, Alex.
Keywords: personal safety, wearable technology, AI protection, safety badge, harassment prevention, lone traveler safety, female safety, smart wearable, real-time threat detection, video recording deterrent, personal security device, consumer electronics, safety tech, journey recording, mobile safety app, pre-seed funding, University College London, venture capital, angel investment, PurposeTech VC