Enlighty AI

Enlighty operates as a consumer intelligence service, transforming scattered digital data into structured, actionable insights for businesses. The company utilizes an artificial intelligence-powered platform that employs deep learning to analyze context, emotions, and various stages of the customer journey. This approach moves beyond basic data aggregation to provide meaningful intelligence. Clients receive weekly refreshed data and optimized dashboards tailored to their business needs.

A key differentiator is its use of the Multi-level Regression with Post-stratification (MRP) econometric model, which ensures that the consumer insights are representative of the broader population. The service is designed to help businesses understand their audience, monitor brand health in real-time, anticipate potential crises, reduce customer churn, and benchmark their performance against competitors.

The business model appears to be B2B, likely a subscription-based service (SaaS), where clients pay for continuous access to the platform and its regularly updated insights. The company emphasizes a collaborative approach, working with clients to optimize the service for their specific goals.

Keywords: consumer intelligence, deep learning, AI analytics, brand health monitoring, customer journey mapping, econometric modeling, actionable insights, data analysis, market benchmarking, churn reduction