Enjoy Dental Clinic

Enjoy Dental Clinic, known as 欢乐口腔 in China, operates as a large-scale dental medical chain that integrates medical treatment, scientific research, teaching, and training. The company was formally established in 2011 by founders Sun Yan and Ma Chunmin. Their journey began in 2001 when they, as classmates, opened a clinic called "Ruibang" in Xi'an. Later, with Sun pursuing a post-doctorate at Peking University and Ma working at the Peking University School of Stomatology, they reunited in Beijing to establish what would become Enjoy Dental Clinic, initially as the "Enjoy Dental Clinic Outpatient Department" in 2007.

The firm's business model is centered on a dual-brand strategy, with "Enjoy Dental" targeting the mid-to-low-end market and "Gu瑞 (Gurei) Dental" serving the mid-to-high-end segment. A key component of its structure is the physician partner system, a model it pioneered successfully in China's dental sector. This B2B2C approach supports dentists in establishing their own clinics by assisting with licensing, reducing supply chain costs, and offering equity stakes. This strategy has enabled rapid expansion, and as of 2020, the group operated 8 specialized dental hospitals and nearly 70 clinics across more than a dozen cities including Beijing, Shanghai, and Shenzhen. Revenue is generated through direct dental services to patients and franchising services for dentists. The clinic's core medical team is composed of specialists from prominent institutions like Peking University and the Fourth Military Medical University.

Enjoy Dental Clinic provides a comprehensive range of dental services, emphasizing a holistic approach to oral health rather than focusing on single-tooth issues. Its service portfolio is structured around preventing and treating what it identifies as the three main categories of oral diseases: caries, periodontal disease, and dentition deformities. Key treatments include cleaning, whitening, repairs, dental implants, and orthodontics, utilizing advanced technologies like digital guided implants, 3D printing, and digital CT scanning for accurate and minimally invasive procedures. The company also operates the IDSO Business School, an online platform for dental professionals, offering courses on operational management, finance, and human resources.

Keywords: dental services China, oral healthcare, dental chain, orthodontics, dental implants, cosmetic dentistry, Gurei Dental, Sun Yan, Ma Chunmin, dental clinic franchising, B2B2C dental model, physician partner system, Beijing dentistry, Shanghai dentistry, Shenzhen dentistry, IDSO Business School, dental training, holistic dental care, digital dentistry, dental technology