Enduraphin

Enduraphin operates in the performance nutrition market, offering products designed to supplement a high-performance lifestyle for elite athletes. The company was founded in 2018 by childhood friends Danny Drake and Mike Dalberth. Their journey began after their own high school athletic careers ended, sparking a passion for fitness and proper nutrition. They identified a gap in the market for convenient, high-quality nutrition solutions, driven by their frustration with messy shaker bottles and artificially packed ready-to-drink shakes.

Drake's background includes a Bachelor's Degree in Engineering and Management with a concentration in Global Supply Chain Management from Clarkson University, along with internships at companies like ExxonMobil and Eaton's. The founders started the business while at Clarkson University and participated in the Koffman Southern Tier Incubator Accelerator program in Binghamton. Enduraphin's business model centers on the direct-to-consumer sale of its products through its website, as well as strategic retail partnerships, such as with Dick's Sporting Goods. The company primarily serves elite athletes, with a client base that includes over 60 Division I universities and 15 professional sports teams. Revenue is generated from the sale of their nutrition products, which are available in single-serving packages and bulk pouches.

Enduraphin’s core product is a line of powdered sports nutrition formulas, including Whey Protein and Athletic Fuel. A key feature is the patented PHINTECH™ bottle, a single-use, recyclable shaker bottle with two built-in agitators for easy mixing. This ready-to-mix system comes with a pre-packaged single serving of powder; the user simply adds liquid, shakes, and drinks. The formulas are developed with input from dietitians and strength coaches. They are non-GMO, gluten-free, and contain no artificial colors, flavors, preservatives, or sweeteners. The products are also third-party tested for banned substances by Informed Sport. In addition to the single-serving bottles, the company offers its Athletic Fuel and Whey Protein powders in larger, multi-serving bulk pouches.

Keywords: performance nutrition, sports supplements, whey protein, athletic fuel, elite athletes, collegiate athletics, professional sports, ready-to-mix shakes, PHINTECH, sports nutrition, convenient nutrition, NSF Certified for Sport, Informed Sport, post-workout recovery, single-serve protein, sports hydration, recyclable packaging, e-commerce, food and beverage, high-performance lifestyle