Endless food

Endless Food Co., a Copenhagen-based food technology company established in 2022, is focused on addressing supply chain and sustainability issues within the chocolate industry. The company was founded by Maximillian Bogenmann, Christian Bach, and Matt Orlando, a team with deep roots in the culinary world, including experience at renowned restaurants like Noma, The Fat Duck, and Amass. This background in sustainable gastronomy and reducing food waste inspired them to develop scalable upcycling solutions.

The company's core product is THIC (This Isn't Chocolate), a chocolate alternative created from upcycled brewer's spent grain, the primary byproduct of beer brewing. Through a patent-pending process, Endless Food Co. transforms this food waste into an ingredient that mimics the taste, texture, and functionality of traditional chocolate. This approach offers a price-competitive and sustainable option for the food industry, which faces challenges from volatile cacao prices and the environmental impact of cacao farming. Early analysis indicates that THIC can reduce greenhouse gas emissions by as much as 84% compared to conventional dark chocolate.

Endless Food Co. operates on a business-to-business (B2B) model, supplying THIC to the large-scale food industry. Their clients include bakeries, restaurants, and chocolate manufacturers who can integrate the product into existing applications such as pastries, ice creams, and coatings. In late 2023, the company had already supplied THIC for over 10,000 pastries through approximately 10 B2B clients in markets including Denmark, Portugal, and Sweden. A significant milestone was a commercial partnership with 7-Eleven Denmark, which introduced a co-branded cookie featuring THIC in all 180 of its Danish stores. To support its growth, the company secured €1 million in a pre-seed funding round led by Nordic Foodtech VC, with participation from EIFO and Rockstart, aimed at scaling production and establishing a pilot plant.

Keywords: food technology, chocolate alternative, upcycling, brewer's spent grain, sustainable food, B2B ingredients, food waste reduction, cacao-free, sustainable gastronomy, food system innovation, THIC, circular economy, plant-based ingredients, food manufacturing, bakery ingredients, confectionery solutions, climate-friendly food, food supply chain, Danish foodtech, food processing