Encore Alert

Meltwater is a global leader in media intelligence and social analytics, which acquired Encore Alert in March 2016. The acquisition marked Meltwater's interest in strengthening its AI-driven capabilities and expanding beyond traditional media monitoring into more proactive and predictive marketing insight tools. Encore Alert’s core technology and team were integrated into Meltwater’s product suite to enhance its offering for enterprise clients, particularly in the areas of real-time brand monitoring and social trend identification.

Prior to the acquisition, Encore Alert served clients including Sweetgreen, Georgetown University, and the Consumer Electronics Association. The founding team included James Li (CEO), Felipe Lopes (CTO), and Tammy Cho (CPO), who were active in Washington, D.C.'s startup ecosystem. After joining Meltwater, the team continued working on social insight products within the parent company.

Encore Alert was a U.S.-based SaaS company that specialized in using artificial intelligence to monitor social media and online content for marketing and PR teams. Its platform scanned large volumes of data to detect relevant trends, brand mentions, and potential reputational risks, then delivered real-time alerts to help users take timely action. The system prioritized high-signal events, allowing marketing teams to focus on what mattered most without being overwhelmed by data noise.

Keywords: Encore Alert, Meltwater acquisition, AI alerts, marketing SaaS, media monitoring, PR software, real-time insights, brand reputation, social media analytics, startup acquisition, B2B marketing tools.