Empathy Marketing
Pigsbackcom, an online advertising portal.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| EUR | 2015 | 2016 | 2017 | 2018 | 2019 |
|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 100 % | 50 % | - | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | - | 18 % | 33 % | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Related Content
Empathy Marketing Co. operates as a media brand and community focused on an alternative marketing approach centered on understanding customer thoughts and feelings. The firm was founded by Daniel Brenneman, a marketer with over a decade of experience, including leading growth initiatives for Fortune 500 companies and building online education platforms. His background in these areas informs the company's philosophy of rejecting impersonal, generic marketing in favor of creating intentional connections.
The company targets intentional founders, ethical marketers, and purpose-driven leaders who are dissatisfied with conventional marketing tactics. Its business model revolves around education and consulting, generating revenue through a mix of free and paid offerings. These include the 'Brand Breakdowns Newsletter,' which provides weekly case studies on emotional marketing, a free private Facebook community, and the 'Brand Builders Masterclass' online course. The core service aims to help clients map their marketing lifecycle, identify opportunities for an "emotional edge," and cultivate customer loyalty to generate organic growth without heavy reliance on advertising.
The central philosophy is that making an emotional connection with customers is a prerequisite for conversion and long-term loyalty. This is achieved by moving from a marketing-centric to a customer-centric perspective, focusing on helping clients understand and address the emotional motivators behind their customers' decisions. The firm's methodology involves identifying strengths and weaknesses in each stage of a client's marketing lifecycle and crafting strategies that resonate on an emotional level to build trust and create advocates for the brand.
Keywords: emotional marketing, brand strategy, customer journey mapping, marketing consulting, online marketing courses, brand building, customer loyalty, content marketing, ethical marketing, purpose-driven brands, brand case studies, marketing education, Daniel Brenneman, newsletter marketing, community building, customer-centric marketing, marketing lifecycle, value-driven marketing, brand evangelism, intentional marketing
