Emotify

Emotify is an ability-based, gamified assessment that measures the emotional intelligence of job candidates for employers. The product is owned by Criteria, a SaaS pre-employment analytics platform, which acquired the original developer, Revelian, in March 2020. The assessment was subsequently launched to the North American market in July 2020.

Emotify is designed to provide objective, data-driven insights into a candidate's ability to perceive, understand, and manage emotions, which are considered key indicators for job performance in roles requiring strong interpersonal skills, teamwork, and leadership. The tool is delivered as a series of three brief, interactive mini-assessments that take approximately 20 minutes to complete. These games, named "Matching Faces," "Emotional Ties," and "Emotions in Action," evaluate a candidate's ability to identify emotions from facial expressions, understand emotional responses in everyday situations, and select effective strategies for managing emotions in work-related scenarios.

The business model is based on providing these assessments to companies to integrate into their recruitment process. This allows clients, such as hiring managers and HR departments, to make more informed, evidence-based talent decisions. The product is positioned as a modern, engaging alternative to traditional emotional intelligence tests, aiming to provide a positive candidate experience while delivering scientifically validated and robust psychometric data to the employer.

Keywords: emotional intelligence assessment, pre-employment testing, game-based assessment, talent decisions, psychometric testing, candidate screening, employee selection, HR technology, interpersonal skills, leadership assessment, emotion perception, emotion management, hiring tools, recruitment technology, workplace behavior, data-driven hiring, SaaS