Emoodie

Emoodie is a digital mental health company developing solutions to address the growing mental health crisis by focusing on early, data-driven intervention. The company was formally incorporated in 2021 by Dr. Claire Ann Banga, who serves as CEO. The concept for Emoodie originated during Dr. Banga's doctoral studies at the University of Edinburgh, where the core team was formed. The company's mission is to provide accessible and affordable mental health tools to prevent milder symptoms from escalating into clinical disorders.

Emoodie operates through a two-pronged product strategy: eMoodie Labs and eMoodie Minds. eMoodie Labs is a fully functional research platform designed for scientists and clinicians to conduct complex psychological studies using experience sampling (ESM) and ecological momentary assessment (EMA). This platform allows for the study of mental and physical health, emotional processes, and contextual factors through configurable surveys and passive data collection from smartphone sensors.

The company's flagship product, eMoodie Minds, is a mental health app for the general public and employees that facilitates early screening and provides data-driven, tailored symptom management. It targets issues like stress, burnout, depression, anxiety, and sleep disorders. A key feature is its clinically validated screening algorithm, which uses AI, self-reported data, smartphone metrics, and vocal biomarkers to detect symptoms with high accuracy. The app delivers personalized digital therapeutics and psychoeducational modules based on evidence-based approaches like cognitive behavioral therapy (CBT) and mindfulness, incorporating gamification to enhance user engagement. The business model for eMoodie Minds appears to be focused on providing mental health support tools for employees, aiming to help businesses reduce costs associated with poor mental health, such as lost productivity and absenteeism.

Keywords: digital mental health, AI-driven diagnostics, mental health screening, burnout prevention, employee wellbeing, ecological momentary assessment, experience sampling, digital therapeutics, behavioral research, cognitive behavioral therapy, mental health app, symptom management, passive sensing, stress management, precision psychiatry, data-driven healthcare, psychoeducation, clinical psychology, remote monitoring, mental wellness