emmy

Emmy, founded in Berlin in 2014 as Electric Mobility Concepts GmbH, operates in the electric scooter sharing market, providing a sustainable urban mobility solution. The company was established by Valerian Seither, Alexander Meiritz, and Hauke Feldvoss with a vision to create cities free from traffic emissions and congestion. Interestingly, co-founder Valerian Seither has mentioned that prior to starting the company, the founders had no experience riding scooters, driven instead by the idea of offering a practical and sustainable alternative to vehicle ownership in urban environments.

The business operates on a free-floating sharing model, where users can locate and rent electric scooters via a mobile application. After the ride, scooters can be parked within the designated business area. The service is targeted at city dwellers seeking flexible and eco-friendly transportation. Revenue is generated on a per-minute rental basis. The company manages its own fleet, including the charging and maintenance of the scooters, which feature swappable batteries to ensure high availability. The electric mopeds have a range of approximately 100 km and can accommodate two people.

Since its inception, Emmy has undergone several funding rounds, starting with a seed round in June 2015. A significant Series C funding round in December 2020, led by impact investor BonVenture and supported by IBB Ventures, provided a double-digit million amount to expand the fleet by 1,500 scooters and enhance the product. This investment was crucial for navigating the sharp decline in sales during the COVID-19 pandemic. In October 2021, Emmy was acquired by the Israeli multimodal mobility company GoTo Global. This acquisition was a strategic move for GoTo to enter the German market and integrate Emmy's substantial user base into its broader platform, which includes cars, vans, and bikes. The founders remained with the company to lead the transition and expansion. Following the acquisition, in February 2023, Emmy acquired its competitor Felyx's German operations.

Keywords: electric scooter sharing, e-moped, urban mobility, ride-sharing, last-mile transportation, shared mobility, sustainable transport, mobility as a service, Berlin mobility, GoTo Global, Valerian Seither, Alexander Meiritz, Hauke Feldvoss, micro-mobility, app-based rental, vehicle sharing, fleet management, eco-friendly transport, smart city solutions, German startup