Emmers Equestrian

Emmers Equestrian is a Belgian-based retail chain specializing in high-end equestrian products. Founded in 2002 by Chris Emmers and Dirk Schreurs, the company has established a significant reputation, drawing customers globally. It operates as a family business, with the founders' daughter, Lisa Schreurs, now holding a majority stake and driving its e-commerce expansion.

The company provides a wide array of products for both riders and horses, including fashion, equipment, and stable gear, with a focus on the jumping and dressage disciplines. Their business model combines physical retail stores with a robust online presence. Emmers Equestrian has locations in Hamont and at Sentower Park in Belgium, as well as at De Peelbergen Equestrian Centre in the Netherlands. The e-commerce channel, initiated by Lisa Schreurs during the pandemic, has been a major growth driver, helping the company's revenue exceed €15 million. The business generates revenue through direct sales of products from over 185 brands in its physical and online stores, which ship worldwide. They also offer bespoke services like saddle fitting to cater to a demanding clientele of equestrian enthusiasts and professionals.

In June 2024, to support international growth and the transition to the next generation, the family partnered with the Belgian investment fund Akiles, which took a financial minority stake. This partnership aims to bolster both retail and e-commerce strategies, pursuing organic growth and potential partnerships within the sector. The company also runs a loyalty program, offering members credit on purchases to encourage repeat business.

Keywords: equestrian retail, horse riding equipment, dressage supplies, show jumping gear, equestrian apparel, saddle fitting, horse care products, stable equipment, premium equestrian brands, online equestrian store, European equestrian retailer, horse fashion, rider accessories, horse blankets, equestrian tack