Emediate

Emediate, founded in 2001 and headquartered in Copenhagen, Denmark, provides an ad serving and campaign management platform tailored for online publishers. The company was established by Søren Sieg Jensen and Audun Abelsnes. Initially, it was part of the full-service interactive agency Interforce, which the founders also started. In 2005, Emediate ApS was formally established as an independent entity to focus solely on developing and selling its ad-serving technology.

The company's core offering is a technology platform that assists publishers in managing their direct and indirect ad sales, optimizing ad inventory, and streamlining their advertising operations. The system is designed to automate processes, which helps reduce the manual workload for publishers and allows them to increase their advertising revenue. Emediate serves a range of clients, from small independent websites to large media houses, primarily in the European market. Its business model is based on providing its technology as a service (SaaS), likely generating revenue through subscription fees or a share of the advertising revenue managed through its platform.

In a significant development, Emediate was acquired by Cxense, a Norwegian company specializing in data management and personalization, in a deal announced in October 2013 and completed in early 2014. This acquisition integrated Emediate's ad-serving capabilities into Cxense's broader suite of publisher tools, aiming to offer a more comprehensive solution that combines data management, real-time analytics, and advertising. Following the acquisition, the Emediate platform continued to operate and was eventually integrated into what is now known as the Cxense Ad Server.

Keywords: ad serving, campaign management, online publishers, ad inventory optimization, ad technology, SaaS, direct sales, programmatic advertising, revenue optimization, media houses