Emediate

Emediate, established in 2001 in Copenhagen, Denmark, was a provider of ad serving technology in the Nordic region. The company was founded by a team with a background in online marketing and software development. Emediate's core business involved providing web publishers, agencies, and advertisers with a flexible banner system for managing online advertising, including display, mobile, and video ads. The company catered to a wide range of clients, from small web publishers to large media groups and advertising networks.

The company's primary product was EmediateAd, a platform that handled over 35 billion ad impressions per month. It was offered in different tiers to accommodate the varying needs of its clients regarding the number of websites and required support. A notable aspect of Emediate's service was its focus on creating tailor-made solutions to meet specific customer requirements for campaign delivery and reporting. The firm also offered ad booking and handling services as an outsourced task for clients. In 2013, Emediate was acquired by Cxense, a Norwegian software company specializing in data management and personalization. Under Cxense's ownership, Emediate was integrated with the Cxense Data Management Platform (DMP), enabling publishers to segment their audience for targeted advertising.

Cxense itself was founded in Oslo, Norway, in 2010 by John M. Lervik and John Sviland. Lervik previously co-founded Fast Search & Transfer (FAST), which was acquired by Microsoft, and he served as a Corporate Vice President at Microsoft before founding Cxense. Cxense developed an AI-powered data management and intelligent personalization platform. The platform provided real-time analytics, audience segmentation, and personalized content recommendations to help publishers and marketers increase user engagement and revenue. In October 2019, Cxense was acquired by Piano Software, a US-based company providing a platform for analytics, personalization, and subscription services. Following this acquisition, in 2017, Cxense divested Emediate to Adnuntius AS as part of a strategy to focus on its core DMP and personalization business.

Keywords: ad serving technology, online advertising management, display advertising, mobile ads, video ads, web publishers, advertising agencies, data management platform, audience segmentation, targeted advertising, personalization, Cxense, Piano Software, Adnuntius, ad impressions, campaign delivery, ad booking, Nordic adtech