Embry

Embry Tech is a health technology company that developed a smart insole designed for biometric data and wellness monitoring. Founded in 2017 by Sargis Karapetyan (CEO), Liana Avetian, and Nare Gevorgyan, the company is headquartered in Glendale, CA, with its team based in Yerevan, Armenia.

The company's core product is a thin, sensor-equipped insole that fits into shoes to automatically track body weight, activity levels, sitting time, and calories burned. This data is synced with a mobile application that provides personalized insights, coaching, and alerts to help users manage their weight and develop healthier habits. The patent-pending technology aims to provide a seamless method for weight control without the need for a traditional scale. Embry Tech's business model involves offering a complete hardware and software package, targeting shoe and insole companies to enable them to produce connected footwear.

The company received pre-seed funding in 2018 from investors including SmartGateVC, a venture capital firm focused on Armenian tech companies. By 2021, Embry Tech had raised approximately $500,000 from investors such as SmartGateVC, Hive Ventures, and AICA to finalize product development and begin customer acquisition. While initially focused on wellness, the company's long-term vision was to evolve the product into a medical device. However, according to PitchBook, the company is now listed as out of business.

Keywords: smart insole, wearable technology, biometric tracking, health tech, wellness monitoring, weight management, activity tracking, digital health, patent-pending, connected footwear, hardware, software, personal health, Armenian startup