Embeddable
A front-end toolkit and back-end engine to help you craft remarkable analytics experiences for your customers, in just 10% of the time.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | €6.0m | Seed | |
| Total Funding | 000k | ||
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Embeddable, officially known as TMD Technology Ltd., operates in the customer-facing analytics market, offering a developer-focused toolkit to build bespoke analytics experiences directly within software applications. The company was founded in 2023 by Tom Gardiner and Harry Metcalfe, who previously co-founded the business intelligence platform Trevor.io in 2016. Their experience in the BI space revealed the limitations of traditional embedded analytics, which often involve clunky iframe solutions, rigid customization, and slow performance.
The firm addresses the classic "build versus buy" dilemma for product and engineering teams. Instead of a costly, time-intensive internal build or a restrictive off-the-shelf product, Embeddable provides a front-end toolkit and a back-end engine. This headless architecture allows developers to create fast, interactive, and highly customizable charts, dashboards, and data visualizations that integrate seamlessly into their core product's UI/UX. A key feature is a no-code interface that empowers non-technical teams and even end-users to tailor their own data views, freeing up developer resources.
The business model targets a wide range of clients, from startups to large enterprises, who need to provide analytics to their own customers. Before its private beta launch in December 2023, Embeddable had already secured 36 contracts. The company generates revenue through contracts for its platform, reportedly signing over $100,000 in new deals per month following the beta. In December 2024, Embeddable announced a €6 million seed funding round led by OpenOcean, with participation from Four Rivers and TechStars, to expand its team and foster a developer community.
Keywords: customer-facing analytics, embedded analytics, business intelligence, data visualization, developer tools, headless BI, analytics toolkit, front-end analytics, in-app analytics, SaaS analytics, Tom Gardiner, Harry Metcalfe, OpenOcean, Trevor.io, data dashboards, interactive reports, no-code analytics builder, analytics API, self-service analytics, product development tools