Elto
We help small business grow online - one tweak at a time. [email protected].
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Elto operates as a curated marketplace connecting business owners and non-technical individuals with vetted web developers for website development and enhancement projects. The company was founded in 2011 by PJ Murray and Ned Dwyer, initially under the name Tweaky. Headquartered in Collingwood, Australia, the firm aimed to simplify the process of finding reliable technical talent for small to medium-sized businesses needing to establish or improve their online presence.
The platform functions by allowing clients to submit project outlines, which are then priced by a project manager, or they can choose from a list of fixed-price services for common web tasks. This model serves clients who require specific, often small-scale, technical jobs completed without the overhead of hiring a full-time developer. Revenue was generated through the fees associated with these transactions on the marketplace. The average project cost was approximately $300, with services ranging from $99 to over $5,000.
After its inception, Elto successfully raised a total of $467K in funding over two rounds, with investors including Blackbird Ventures and SitePoint Group. A significant milestone in the company's history was its acquisition by GoDaddy on April 10, 2015. This move was an "acqui-hire," bringing the Elto team into GoDaddy to help build out GoDaddy Pro, a program specifically designed to serve web professionals. The acquisition enabled GoDaddy to leverage Elto's marketplace model and expertise to better serve its vast customer base of small businesses and expand its offerings for web designers and developers.
Keywords: web development marketplace, freelance developers, website maintenance, small business web services, hire web developers, GoDaddy acquisition, Tweaky, PJ Murray, Ned Dwyer, developer marketplace, fixed-price web tasks, web project outsourcing, e-commerce development, WordPress professionals, online presence improvement, technical talent platform, SitePoint Ventures, Blackbird Ventures, web design services, website improvement