elPulpo

elPulpo is a Spanish fashion brand with Galician origins, established by the father-son duo, José Antonio and Jorge Chacón. José Antonio Chacón, who has over 35 years of experience in the textile sector, including a long tenure at Pepe Jeans, registered the brand name in 2005 but officially launched the project with his son in 2016. Their shared vision was to create a brand that encapsulates Galician, Spanish, and Atlantic values. The company's first collection, consisting of 10 items, was designed in 2016, and by 2017, it secured its first multi-brand retail clients.

The business operates in the fashion retail market, offering clothing and accessories for men, teens, and children. Its product lines include casual wear, tailoring, and a teen collection, with a focus on sustainable materials like organic cotton and recycled fabrics. The brand's business model encompasses direct-to-consumer sales through its physical stores and e-commerce platform, as well as a wholesale channel with over 200 multi-brand points of sale and corners in department stores like El Corte Inglés in Spain and Liverpool in Mexico. In 2023, the company acquired the established children's fashion brand Nanos, further strengthening its market position. This acquisition was a strategic move to preserve a fellow Galician brand and integrate its heritage.

Financially, elPulpo has demonstrated significant growth, with revenues climbing from €1.3 million in 2021 to a forecasted €11 million in 2024, a figure boosted by the integration of Nanos. The family-owned group, which employs over 180 people, has expanded internationally, targeting markets in Italy, Portugal, and the Middle East, with plans for the U.S. market. The brand has also engaged in high-profile partnerships, becoming a sponsor of the Spanish National Football Team until 2026. The company is headquartered in a 3,000-square-meter facility in A Coruña.

Keywords: Menswear, Children's fashion, Sustainable apparel, Galician brand, Atlantic-inspired, Family business, Fashion retail, E-commerce, Wholesale fashion, Nanos, Spanish fashion, José Antonio Chacón, Jorge Chacón, El Corte Inglés, International expansion, Football sponsorship, Sustainable materials, Organic cotton, Recycled fabrics, Teen fashion