Elly Analytics
Full-funnel marketing analytics platform for ad-driven businesses.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
* | $1.0m | Seed | |
| Total Funding | 000k | ||
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Elly Analytics provides a full-funnel marketing analytics and attribution platform designed for businesses that utilize paid advertising for lead generation. Founded in 2022 by Seva Ustinov (CEO) and Kirill Kasimskiy, the company originated from their experience at ITA Digital Agency, where they encountered frustrations with the biased and limited data from native marketing platforms. This led to the creation of an internal data warehouse that evolved into Elly Analytics.
The platform addresses data fragmentation by integrating first-party data from all marketing and sales channels, including ad platforms like Google and Meta, web and app analytics, and custom CRM or backend databases. It builds detailed customer profiles that track user interactions across multiple devices and browsers to provide a complete view of the customer journey. Elly Analytics applies advanced, customizable attribution models to measure the impact of each marketing channel accurately, moving beyond last-click attribution to show how different touchpoints contribute to conversions. The service is delivered through Power BI dashboards, providing clients with comprehensive reports and actionable insights to optimize ad spend and marketing strategies. A key feature is its AI-powered ability to forecast the lifetime value (LTV) of new leads, enabling faster campaign optimization.
The company's business model combines its technology platform with a dedicated service team of marketing data engineers and analysts who manage setup, ensure data accuracy, and provide ongoing support. This model targets ad-driven businesses across various industries such as subscriptions, healthcare, home services, and finance, particularly those spending over $20,000 per month on advertising. In July 2024, Elly Analytics secured $1 million in seed funding led by Altair Capital and PTV Ventures to accelerate product development and the rollout of AI capabilities.
Keywords: full-funnel analytics, marketing analytics, ad attribution, lead generation, customer journey tracking, Power BI dashboards, marketing ROI, data integration, first-party data, cross-channel analytics, ad spend optimization, lifetime value forecasting, marketing data platform, Seva Ustinov, Kirill Kasimskiy