ellexx
The independent money media platform for women.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor investor | €0.0 | round | |
* | CHF1.4m | Seed | |
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 46 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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ellexx AG is a Swiss-based fintech company positioning itself as a comprehensive financial platform specifically for women, aiming to address and close the gender wealth gap. The company was founded in December 2020 by Nadine Jürgensen, Patrizia Laeri, and Simone Züger.
The founding team brings a wealth of relevant experience to the venture. Patrizia Laeri, a prominent business journalist, and Nadine Jürgensen, a lawyer and journalist, leverage their backgrounds to create content and financial education that resonates with their target audience. Their shared experience in media and communication is central to the company's strategy of building an engaged community. Simone Züger provides the operational backbone for the company's growth.
The business operates in the financial education and investment market, targeting women who have historically been underserved by traditional financial institutions. ellexx's business model is multifaceted, combining content, education, and financial product offerings. Revenue is generated through several streams, including paid premium content, online courses, coaching sessions, and partnerships with financial institutions to offer curated products like insurance and investment solutions. A significant part of their offering includes free daily articles, newsletters, and checklists designed to build awareness and trust.
The core service is an online platform that provides accessible financial knowledge and tools. This includes educational content explaining financial concepts, 'money hacks' for practical savings, and detailed courses on topics like investing and retirement planning. By integrating content with investment opportunities, ellexx guides users from financial literacy to active participation in wealth creation. The platform's unique selling proposition lies in its holistic and female-centric approach, acknowledging the different financial life cycles and challenges women face, such as career breaks, part-time work, and longer life expectancies, and tailoring its services accordingly. Keywords: fintech, financial education, women, wealth management, investing, financial literacy, gender wealth gap, financial platform, personal finance, female founders