Elever

Elever is a wealth-tech platform that provides personalized and goal-based investment solutions through its mobile application. Founded in September 2020 by Anshul Sharan, Karan Aggarwal, Ramakrishnan Subramaniam, and Santosh Aiyar, the Bengaluru-based company aims to make institutional-grade investing accessible to individual investors. The platform operates on a quantitative, rule-based approach, utilizing factor investing and tactical quant models to create and manage portfolios of stocks and ETFs. This methodology is designed to eliminate human bias, optimize asset allocation based on market signals, and deliver consistent, risk-adjusted returns.

Elever is registered with the Securities and Exchange Board of India (SEBI) and offers Portfolio Management Services (PMS) targeting high-net-worth individuals, founders, and next-generation investors. The company's product suite includes offerings like 'FactorAlpha PMS' for long-term returns and 'Factorcapro PMS', a strategy focused on monthly income and capital protection for conservative investors and retirees. The app allows users to connect their existing brokerage accounts, ensuring they retain full control over their funds while Elever provides advisory and rebalancing services. Revenue is generated through advisory fees for its premium services, while some basic offerings are available free of charge.

Since its inception, Elever has raised a total of $4.76 million over multiple funding rounds. A significant pre-Series A round in August 2025 brought in $1.1 million, with participation from Brand Capital, the investment arm of The Times of India Group. The firm has stated its goal is to reach ₹1,000 crore in Assets Under Management (AUM) within two years and is planning a Series A round in the next 12 months.

Keywords: wealth-tech, portfolio management, goal-based investing, financial software, quant-based investment, factor investing, robo-advisory, stock investing, ETF portfolios, SEBI registered, financial planning, asset allocation, fintech, mobile investing, risk management, investment advisory, automated investing, Indian startups, PMS, high-net-worth individuals