Elevaate

Elevaate, founded in 2014 by Simon Harrow, developed a SaaS platform designed to enhance the performance of digital commerce for retailers by optimizing trade spend and supplier collaboration. The company's primary offering was a 'Trade Less, Sell More' solution that enabled retailers' trading and marketing teams to create, manage, and merchandise high-performance digital campaigns in real-time. This was aimed at improving product discovery and conversion rates on e-commerce sites.

The platform functioned as a digital equivalent of in-store merchandising, allowing suppliers to bid for premium digital shelf space on a retailer's website, thus creating a new, high-margin revenue stream for the retailer. For suppliers, it provided tools to influence online shoppers at the point of purchase, increasing their visibility and sales. Elevaate served major retailers, helping them to elevate their suppliers' promotional trade spend.

In a significant milestone, Elevaate was acquired by Quotient Technology Inc. in May 2018. Following the acquisition, Elevaate's technology was integrated into Quotient's digital media and promotions technology offerings, expanding Quotient's omnichannel capabilities. The founder, Simon Harrow, brought his experience from previous roles, including CEO at Contentment and various positions at WPP, to establish and lead Elevaate.

Keywords: digital commerce, trade spend optimization, retail technology, e-commerce merchandising, supplier collaboration, SaaS platform, digital promotions, online retail, product discovery, customer conversion