ELESTYLE

Established in June 2014, ELESTYLE, Inc. is a Japanese firm operating at the forefront of the financial technology sector, specializing in mobile payment solutions to accelerate Japan's transition to a cashless society. The company was founded by a team of engineers, with Lu Di currently serving as the Representative Director and CEO. Lu Di, originally from China, brought his engineering and management experience from companies like Rakuten to ELESTYLE in 2018, leveraging insights from the advanced cashless market in China to drive product development.

ELESTYLE's business model is centered on providing SaaS-based payment solutions to a diverse client base that spans retail, food and beverage, parking facilities, and e-commerce. The company generates revenue through its two flagship products, "elepay" and "OneQR". Key clients include notable companies such as Coca-Cola Bottlers Japan, Peach Aviation, and Mitsubishi Estate Group.

The core offerings are designed to simplify the increasingly complex payment landscape for businesses. "elepay" is a multi-payment gateway that unifies over 50 different mobile payment APIs into a single platform, enabling merchants to easily accept a wide variety of domestic and international payment methods through a single integration. This reduces development costs and helps businesses avoid lost sales opportunities. "OneQR" is a versatile mobile application SaaS that uses a single QR code to facilitate various services like mobile ordering, self-service checkouts, and unmanned retail operations. This solution is particularly strong in unmanned environments such as parking lots, vending machines, and office canteens. By March 2024, the company had secured a significant capital and business alliance with Sumitomo Mitsui Card Co., Ltd., followed by a Series B funding round of approximately 1 billion yen in April 2024, with major investors including SIG and Sumitomo Mitsui Card, bringing total funding to over 1.5 billion yen.

Keywords: mobile payment gateway, SaaS, Fintech, cashless solutions, QR code payments, elepay, OneQR, payment platform, retail DX, unmanned payment systems, Lu Di, Sumitomo Mitsui Card, SIG, multi-payment API, mobile ordering, self-service checkout, parking payment, Japan cashless, payment aggregation, digital transformation