ElegirSeguro.com
Argentinian online platform delivering multi-risk commercial & industrial insurance.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
N/A | - | ||
| Total Funding | 000k | ||
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ElegirSeguro.com is an Argentinian fintech platform focused on the insurance market for small and medium-sized enterprises (SMEs) in Latin America. The company was founded by CEO Martin Weidemann and COO Diego Robledo. Martin Weidemann's background as a digital transformation expert, with experience in process optimization and data analytics, directly informs the company's strategy of leveraging technology to streamline insurance services.
The firm operates as an online insurance broker, providing a digital platform where businesses can compare and purchase multi-risk commercial and industrial insurance. Its business model centers on earning a commission from the insurance policies sold through its site. The platform is designed to serve the entire insurance chain, including the business client, the insurance carrier, and the reinsurer, positioning itself as a key partner for international brokers looking to reach the SME segment in Latin America.
ElegirSeguro.com initially established its presence in the Argentinian market before expanding its operations to Mexico and Chile. A significant milestone for the company was securing a seed funding round of nearly $1 million. This investment was led by the prominent Chilean insurance carrier Consorcio, with participation from other venture capital firms like Arkfund from Mexico. This capital infusion was earmarked for platform development, adding more features, and driving further expansion into Latin American markets with high demand for insurance coverage. The company has also participated in regional accelerator programs, including StartupChile.org and Parallel18.com, which provided crucial support in its early stages.
Keywords: Insurtech, SME insurance, Latin America, online insurance broker, commercial insurance, industrial insurance, digital insurance platform, multi-risk insurance, fintech, insurance comparison, B2B insurance, Martin Weidemann, Diego Robledo, Consorcio, Arkfund, StartupChile, Parallel18, insurance technology, business insurance, Mexico insurance, Chile insurance