ELCIES

ELCIES operates as a business-to-business software-as-a-service (SaaS) platform focused on fitness personalization. Founded in 2018 and based in the Netherlands, the company provides the infrastructure for fitness product developers to create tailored and science-backed workout experiences. The company's journey began with the validation of its MVP and achieving a recurring revenue loop in 2019, eventually reaching its break-even point in the first quarter of 2022.

The core of ELCIES's offering is its proprietary algorithm that can generate personalized and injury-preventative workout plans by leveraging data from wearables and fitness assessments. This service is designed to be integrated into existing fitness apps, platforms, and exercise equipment. The business model is geared towards serving other businesses in the fitness and lifestyle sector, helping them to accelerate their product development without needing to build the complex personalization and injury-prevention logic from the ground up. Clients can utilize ELCIES's API to build their own intelligent workout generators. Key features of the platform include a workout engine for creating customized exercise content and a real-time pose analytics tool that uses AI for live estimation of the human body's position and orientation. This facilitates features like voice-guided workouts and remote fitness assessments with built-in injury prevention.

ELCIES makes money by providing its pre-trained data models and algorithms as a service to product development teams. The company has established several product partnerships with fitness and lifestyle service providers, including B.tonic, Sport Vlaanderen, PTTOOL, and Jaegher, to validate its business model and expand its reach. For instance, a partnership with B-Tonic allows for the integration of biological age tests, and collaborations with entities like Jaegher have facilitated the testing of services such as bike fitting to prevent cycling-related injuries.

Keywords: fitness personalization, B2B SaaS, workout generator, injury prevention API, pose estimation AI, fitness data platform, wearable data integration, personalized fitness plans, exercise science, fitness product development, remote fitness assessment, lifestyle data, algorithm-as-a-service, B2B fitness technology, workout customization