Ekomenu Food for Health
Ekomenu is a fast growing business delivering personalized food menu's to consumers in the Netherlands and Belgium. Including recipes, health data, organic ingredients and challenges. Subscription based model.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
€310k | Seed | ||
| Total Funding | 000k | ||
| USD | 2021 | 2022 | 2023 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| % growth | - | - | 5 % |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Dealroom estimates
Related Content
Ekomenu Food for Health operates within the meal-kit delivery market with a distinct focus on health and personalized nutrition. The company was founded in 2015 by Jack Stroeken, a pioneer in the organic food sector since 1981 and founder of the organic supermarket chain EkoPlaza, alongside nutritionist Marjolein de Vlaam. De Vlaam's background as a dietician and her work on the connection between nutrition and health, particularly for conditions like irritable bowel syndrome, forms the scientific backbone of the company's offerings. The venture began with the mission to make healthy eating easier and more accessible, leveraging Stroeken's extensive experience in organic food distribution and De Vlaam's nutritional expertise.
The business provides a subscription-based service delivering meal kits with 100% organic and locally sourced ingredients directly to consumers' homes. Ekomenu distinguishes itself by offering a wide array of recipes tailored to specific dietary needs and lifestyles, such as vegetarian, vegan, low-carb, gluten-free, and gut-healthy options. A significant feature is the online 'Nutri-score' tool, which allows customers to assess their eating habits and receive personalized nutritional advice and meal plans, effectively positioning the company as a health service provider rather than just a food delivery company. Revenue is generated directly from the sale of these meal kits, with customers choosing their desired number of meals and recipes on a weekly basis.
The service is designed for health-conscious individuals and families in the Netherlands and Belgium who are looking for convenient ways to maintain a healthy and organic diet. By collaborating with nutritionists and medical professionals, Ekomenu has carved out a niche focused on preventative health through food. The company has demonstrated a commitment to sustainability, achieving B Corp certification which underscores its adherence to high standards of social and environmental performance, accountability, and transparency. This certification highlights its efforts in areas like using local and seasonal produce, minimizing food waste, and employing sustainable packaging.
Keywords: meal-kit delivery, organic food, personalized nutrition, subscription service, healthy lifestyle, sustainable food, B Corp, dietician-developed, food as medicine, e-health