Einstein Thinking Science Museum

Einstein Thinking Science Museum (爱因斯坦思维科学馆), a subsidiary of Kechuang星球, was established in July 2019. The company provides science and thinking convergence education for children aged 3-12. The educational approach is based on curricula inspired by the Weizmann Institute of Science in Israel and integrates STEAM education concepts with Chinese national science curriculum standards. The company's offerings are designed to stimulate children's curiosity and interest in scientific exploration, fostering comprehensive skills such as concentration, independent learning, creative problem-solving, and teamwork.

The business operates through an Online-Merge-Offline (OMO) model, which combines a self-developed IT platform for science education with physical learning centers. The first flagship location was established in Beijing's Tongzhou Wanda Plaza in August 2020, and the company has since expanded its presence to major educational provinces like Jiangsu, Jiangxi, and Henan. The parent company, Kechuang星球, was founded by Hu Jungao, who also serves as the Deputy Secretary-General of the Education and Teaching Innovation Professional Committee of the Chinese Society for Educational Development Strategies. Einstein Thinking Science Museum has launched several sub-brands, including "Ask why" for early childhood science enlightenment and "Ask what" for K-12 institutions, to broaden its market reach.

The curriculum is divided into two main segments: a program for 3-6 year-olds focusing on language and thinking skills, and another for 6-12 year-olds centered on creative thinking and scientific inquiry. These programs utilize hands-on activities, experiments, and game-like instruction to make learning scientific concepts engaging. The company has received recognition for its educational model, earning the "Influential STEAM Education Brand" award from Tencent News and Sina Education in 2019 and the "Influential International Education Brand" award from Tencent Education in 2020.

Keywords: science education, children's education, STEAM education, thinking skills, OMO education, inquiry-based learning, early childhood education, K-12 science, educational services, creative problem-solving, hands-on learning, scientific exploration, China education, EdTech, curriculum development, educational brand, child development, cognitive skills, interactive learning, after-school programs