Egosistema

Egosistema S.p.A. is a prominent Italian fitness and wellness group operating a network of fitness centers. The company, established in 2009 in Bologna, manages two distinct brands to cater to different market segments: 'PRIME Exclusive Wellness' for the premium market and 'Palestre Italiane' for the mass-market segment. This dual-brand strategy allows the company to offer a range of services from exclusive, technologically advanced wellness experiences to accessible, high-quality fitness training. The business model is based on directly owned clubs, not franchising, ensuring consistent quality and service across its locations in major Italian cities like Milan, Rome, and Bologna. Revenue is generated primarily through gym memberships and related services.

The company was founded in Bologna with Francesco Iezzoni as a key figure and CEO. A significant milestone was the acquisition of the Health City Italia group in 2016, which marked a counter-trend of an Italian company acquiring a foreign group and expanded its national presence. Egosistema has consistently been recognized for its service quality, with its 'Palestre Italiane' brand being named the 'Best Fitness Club Service in Italy' for five consecutive years. In early 2025, the private equity firm Vam Investments acquired Egosistema along with the Orange gym group to launch Gym Nation Italia, a new consolidation project in the fragmented Italian fitness market. This strategic move aims to create a leading national player by leveraging economies of scale and operational efficiency. Francesco Iezzoni transitioned to the role of Group COO for the new entity, Gym Nation Italia.

Egosistema has also focused on technological integration, partnering with Technogym and developing a proprietary app for members to manage workouts and connect with wearable devices. The group has pursued growth through strategic acquisitions and, in 2023, launched an equity crowdfunding campaign on CrowdFundMe to finance further expansion, including opening a new flagship club and acquiring additional centers. This campaign attracted notable investors, including Arrigo Berni, former CEO of Moleskine.

Keywords: fitness center network, gym operator, wellness services, premium fitness, mass-market gym, Italian fitness market, gym memberships, Technogym partner, corporate wellness, Palestre Italiane, PRIME Exclusive Wellness, Francesco Iezzoni, Vam Investments, Gym Nation Italia, fitness club consolidation, direct-owned gyms, exercise-therapy, fitness technology, multi-brand fitness