EGenius Founders

EGenius Founders is a Brazilian venture builder and investment holding company established in December 2014. The firm was founded by a team with deep roots in the technology and investment sectors, including Alexandre Liuzzi, an economist with experience at JP Morgan; Marcio William, co-founder of the successful ride-hailing app Easy Taxi; and Fabio Arruda and Eduardo Kupper, both former executives at Rocket Internet. This collective background in building and scaling technology businesses, particularly in the Latin American market, shaped the company's strategic direction.

The firm operates on a venture builder model, actively participating in the creation and development of startups from a very early stage. Unlike traditional venture capital funds, EGenius Founders acts as a co-founder, providing not only capital but also a dedicated internal team of technology and management professionals to accelerate the growth of its portfolio companies. The business was structured to identify market opportunities and build companies from the ground up, with an initial focus on online-to-offline (O2O) services and the Internet of Things (IoT), later shifting to a strong emphasis on the financial technology (fintech) sector. Revenue for the holding is generated through the equity held in the companies it helps create and scale.

EGenius Founders' initial portfolio included several noteworthy startups. Easy Carros, a marketplace for automotive services, connected car owners with service professionals for services like car washes and maintenance. Singu operated as a marketplace for beauty and wellness services, allowing users to book professionals for at-home appointments. In the fintech space, the company developed BeeCâmbio, a marketplace for foreign exchange brokers, and F(x), a platform designed to connect medium to large-sized companies with financing providers. By mid-2016, its portfolio companies had demonstrated significant traction, with BeeCâmbio and F(x) processing substantial transaction volumes shortly after their launch. While information on the firm's more recent activities is scarce, its initial portfolio companies like Singu and Easy Carros have gone on to receive further investment and achieve significant growth, with Singu being invested in by cosmetics giant Natura in 2020.

Keywords: venture builder, fintech investment, startup studio, Brazilian startups, O2O marketplace, financial technology, startup co-founder, early-stage investment, technology holding, Easy Carros, Singu, BeeCâmbio, F(x), Alexandre Liuzzi, Marcio William, Rocket Internet alumni, mobile services marketplace, credit marketplace, foreign exchange platform, service marketplace, technology development, startup acceleration, Latin America tech, emerging market ventures, high-growth startups