egaranti

Based in Istanbul, Turkey, egaranti is a software solutions provider focused on digitalizing and centralizing warranty management processes for both businesses and consumers. The company was founded in November 2021 by Kamil Kınacı, Sinan Peksoy, and Faruk Yılmaz. The idea for the venture stemmed from co-founder Sinan Peksoy's previous business experiences and challenges with warranty management.

egaranti offers an API-based platform that integrates with e-commerce systems, online marketplaces, and physical retail CRM systems. This integration allows companies to manage all their warranty processes from a single point, reducing after-sales service costs and improving customer satisfaction by replacing lengthy phone calls with efficient digital notifications. For consumers, the platform provides a free web application to digitally store and manage all their product warranty documents in one place, submit service requests, and track their status. The service aims to eliminate the need for paper warranty cards, contributing to environmental sustainability.

The company's business model is multifaceted. For its B2B clients, egaranti operates on a subscription and a credit-based model, charging a fee per digital warranty transfer. These clients can also generate new revenue streams by offering and selling extended warranty plans, insurance, and spare parts directly through the platform. On the B2C side, the company earns a commission from these extended warranty and additional service sales. The platform serves a variety of brands, including Delonghi, Fakir, and Braun. Since launching in 2022, the company has secured over 700,000 users and serves more than 150 brands. To date, egaranti has raised a total of $768K in funding over two seed rounds, with investors including Hedef Portföy GSYF and Techpoint.

Keywords: warranty management, digital warranty, after-sales service, e-commerce solutions, API integration, customer experience management, SaaS, product registration, extended warranty, service request management, consumer electronics, retail technology, post-purchase experience, Turkey, digital transformation, CRM integration, marketplace integration, spare parts sales, insurance technology, B2B SaaS