Effinov

Effinov Nutrition, established in 2010 in Lorient, France, operates as a specialized laboratory in the micronutrition sector. The company was founded by Anthony Berthou, a nutritionist with a background as a high-level triathlete for the French junior team. His career in sports was cut short by health issues, which fueled his passion for understanding the fundamental role of nutrition in health and performance, leading him to create Effinov.

The company's business model is centered on a comprehensive and personalized approach to health. It generates revenue through the sale of dietary supplements and personalized nutritional programs. These products are primarily distributed through a network of approximately 800 pharmacies, mainly in western France, the Mediterranean coast, and Paris, with online sales accounting for about 15% of its business. Effinov serves a diverse clientele, including athletes, pregnant women, and individuals seeking to manage health conditions or improve general well-being. The firm has also collaborated with high-profile clients such as the Olympique de Marseille football club and skipper Armel Tripon.

Effinov's core offering combines a personalized nutritional analysis tool, EffiNut, with a range of high-quality food supplements. The EffiNut software provides a personalized nutritional assessment, offering recommendations on dietary habits. The product portfolio includes about 50 references across five distinct ranges: EffiNov Equilibre (essential nutrients), EffiNov Maternité (for pregnant women), EffiNov Nutrition (dietary foods for specific health needs), EffiNov Sport (for athletic performance), and Nutrialys (medical nutrition). A key differentiator is the company’s etiological approach, which aims to address the root causes of health imbalances rather than just treating symptoms. The products are formulated with natural-origin ingredients and physiological dosages, adhering to European regulations. Many of the sports nutrition products are also certified by the 'SPORT Protect' anti-doping label.

Significant milestones include winning the national competition for innovative companies from the French Ministry of Research in its early years. In 2015, Effinov acquired Nutrialys, a company specializing in medical nutrition with products for cancer patients and pain management, which later received social security reimbursement approval. The company has received a total of $2.23 million in funding over three rounds, with the latest seed round in July 2016. In May 2022, Effinov Nutrition was acquired by Dewavrin Cosmetics, a family-owned industrial group. This acquisition provides Effinov with the resources to enhance production capabilities and expand its international presence, leveraging Dewavrin's existing network in over 10 countries. Béatrice Poisson, who took over as CEO in 2016 and significantly grew the company's revenue and workforce, continues to lead Effinov post-acquisition.

Keywords: micronutrition, dietary supplements, sports nutrition, personalized nutrition, food supplements, nutritional analysis, health and wellness, French laboratory, medical nutrition, natural ingredients, nutritional programs, bariatric surgery nutrition, maternity nutrition, anti-doping supplements, pharmacy distribution, e-commerce health, etiological nutrition, Nutrialys, Anthony Berthou, Lorient