Effecti

Effecti is a Brazilian software-as-a-service (SaaS) company that has developed a platform to automate and simplify the process for companies participating in public tenders. Founded in 2013 by Fernando Salla and Everton Porath, the company originated from their experience working in a public management software firm, where they identified a need for technology to assist bidders in the growing electronic bidding market.

The company's platform, "Minha Effecti," offers a suite of tools that manage the entire bidding lifecycle. These functionalities include identifying relevant bidding opportunities through intelligent filters, automating the completion and submission of proposals to various government purchasing portals, and deploying a bidding robot for automated, strategic auction participation. Additionally, the platform features a tool for monitoring the auctioneer's chat in real-time, sending alerts for any mentions of the client's company to ensure no critical communications are missed. The business model is subscription-based, with different plans tailored to the needs of various client sizes, from beginners to large enterprises.

Effecti serves a diverse client base that ranges from small businesses to large corporations such as Johnson & Johnson, AstraZeneca, and Claro. By 2022, the platform had processed R$28 billion in transactions. After bootstrapping until 2021, Effecti was acquired by Nuvini, a SaaS holding company, to fuel its continued growth. This acquisition was part of Nuvini's strategy to build a portfolio of high-growth software companies, which subsequently led to Nuvini's IPO.

Keywords: public procurement, tender automation, government bids, SaaS, public sector sales, bidding platform, electronic bidding, government contracts, procurement technology, bid management, tender notification, public tender, government supplier, strategic bidding, auction robot