eee
An app that brings families together as one team to plan and support their children's challenges.
Established in August 2018 by CEO Tetsuya Shinoda, eee Inc. operates in the family technology sector with a mission to foster happiness within families and communities. Shinoda, who previously experienced two IPOs and held leadership roles at both Macrmill and Crayfish, brings extensive business and HR expertise. His personal commitment is reflected in his eight years serving as a PTA vice president and president, a role driven by his desire to enrich time with his own family. This personal journey aligns with the company's focus.
The company's core offering is 'Welldone!', a mobile application designed to help families function as a cohesive team to plan and support a child's challenges. Operating in the burgeoning EdTech and Family Tech markets, eee Inc. targets families with preschool to elementary school-aged children. The 'Welldone!' app serves as a tool to cultivate life and learning habits, focusing on the development of non-cognitive skills. Its features are built around gamification principles to engage children in their own development. The business model centers on the application, which aims to create an environment where children can tackle challenges, and both successes and failures are accepted, fostering personal growth.
Co-founders include CSO Hiroyuki Inoue, who contributes over 15 years of marketing experience, and COO Yuta Suzuki, who holds an MBA and previously worked at Macmill Inc. before co-founding his own real estate venture. The company is also supported by an advisory board, including Yoshikazu Nakayama, an associate professor at Okayama University and an expert in non-cognitive skill development, and Issey Nishioka, author of the bestselling book "Todai Dokusho."
Keywords: Family Tech, EdTech, non-cognitive skills, child development, habit formation, parenting app, mobile application, Welldone!, Tetsuya Shinoda, educational technology, family wellness, gamification in education, childhood education, learning habits, positive parenting, skill development, community building, family engagement, child psychology, educational apps for kids