Eduqo

Eduqo

Personalized learning plans by teachers, which save time and engage students.

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Eduqo, formerly known as QMágico, operates as a data-driven learning solutions provider for the educational sector. The company was founded in May 2011 by Thiago Feijão, Mateus Noronha, and Gabriel Melo, students at the Instituto Tecnológico de Aeronáutica (ITA) who were actively involved with educational NGOs. Their journey began in the ITA dorms with a project named Quadrado Mágico, aiming to tackle the challenge of delivering personalized, quality education on a large scale.

The company's core offering is a digital learning management system (LMS) that connects students and teachers with educational content. This platform utilizes data intelligence to customize the learning experience according to each student's needs, which enhances engagement and learning efficiency. For educators, the system provides tools to analyze content effectiveness and student performance, allowing for data-informed pedagogical interventions. The platform is designed to be intuitive and user-friendly, supporting the creation and sharing of various content formats, including texts, videos, and interactive exercises. Eduqo serves a diverse client base that includes private schools, public schools in partnership with NGOs, and prominent teaching systems across Brazil.

A significant milestone in the company's history was its acquisition by Arco Educação (NASDAQ: ARCE) in August 2021. The deal was valued at R$30 million, with the potential to reach R$50 million, and was considered an "acquihire," indicating that Arco was also investing in the founders and talent to boost its digital strategy. Prior to the acquisition, Eduqo was a key supplier to Arco, providing its systems to 2,000 of the 5,400 schools served by the educational giant. The firm had also secured funding from institutional investors, including Crescera Capital, Plataforma Capital, and Iporanga Ventures.

Keywords: EdTech, learning management system, personalized learning, data-driven education, K-12 education, digital content, student engagement, teacher tools, educational intelligence, Arco Educação

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