Edrolo

Edrolo is an Australian educational technology and publishing company founded in 2011 by Ben Sze, Jeremy Cox, and Duncan Anderson. The founders, who had previously worked at companies like Google and Goldman Sachs, left their corporate careers to address what they saw as an opportunity in online education. Their journey began in the Startmate accelerator program in 2013, securing early investment from the accelerator and Blackbird Ventures.

The company operates on a business-to-business-to-consumer (B2B2C) model, selling its resources directly to schools, which then provide them to students. This model centralizes support and helps maintain quality control. Edrolo's core offering is a fully integrated digital learning system for secondary schools, providing curriculum-aligned video lessons, interactive quizzes, formative assessments, and printed textbooks. Initially focused on senior high school years in Victoria and New South Wales, the platform has expanded to support years 7-10 and serves over 1,100 schools and 250,000 students across Australia.

Revenue is generated through subject-based subscriptions paid by schools. The platform acts as a core resource, replacing traditional textbooks with a combination of digital and physical materials designed to save teachers time and engage students. For teachers, Edrolo offers tools to track student progress and provides rich data analytics to inform instruction. For students, it serves as a supplementary resource with on-demand video lessons from experienced educators, exam practice, and study planning tools. The company has secured significant venture capital, including a $40 million Series B round in 2022 led by Blackbird and supported by AirTree Ventures and several superannuation funds.

Keywords: edtech, secondary education, digital curriculum, online learning, educational resources, SaaS, B2B2C, textbook publishing, student assessment, teacher analytics