EDITED
AI-powered retail intelligence and analytics platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
* | $15.0m | Growth Equity VC | |
| Total Funding | 000k | ||
| USD | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 6 % | - | 11 % | 23 % | 17 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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EDITED is a retail intelligence company that provides a data analytics software platform for brands and retailers. It was founded in 2009 by Geoff Watts and Julia Fowler. Fowler, a former fashion designer, and Watts, an entrepreneur, identified a need in the retail sector for real-time data analysis to address forecasting challenges and make more informed, data-driven decisions. The company is headquartered in London, with offices in New York and other locations worldwide.
The company's core offering is a SaaS-based retail intelligence platform that provides brands with real-time analytics on product, pricing, assortment, and promotions. The platform uses AI and web crawlers to gather and analyze vast amounts of data on over 3.7 billion SKUs, helping retailers understand market trends, benchmark against competitors, and optimize their strategies. Clients use the platform for assortment planning, pricing adjustments, and to identify market opportunities. In 2021, EDITED acquired DynamicAction, an internal retail analytics company, which expanded its platform to connect over 150 enterprise and cloud data systems. This integration allows clients to combine external market data with their internal data, providing a holistic view of their business performance across e-commerce and physical stores.
EDITED's business model is primarily subscription-based, offering tiered access to its analytics platform. The company serves over 200 leading brands and retailers globally, including notable names like Zara, Puma, and John Lewis. Since its founding, the company has raised approximately $34 million in funding from investors including Wavecrest Growth Partners, Beringea UK, and Hermes GPE.
Keywords: retail intelligence, data analytics, SaaS platform, market intelligence, enterprise intelligence, price optimization, assortment planning, trend analysis, competitive benchmarking, retail technology, AI in retail, e-commerce analytics, fashion data, retail automation, product lifecycle management, SKU data, merchandise planning, retail insights, promotion tracking, data-driven retail