Edit Cloud

Edit Cloud is a London-based company operating in the post-production sector, offering a cloud-native platform for video editing. Founded in 2022 by Simon Green, a broadcast industry insider with two decades of experience in film, TV, and advertising, the company aims to modernize post-production workflows. Green's background as an editor, producer, and post-production facility owner provided him with direct insight into the inefficiencies of traditional, on-premises editing, which inspired the creation of Edit Cloud.

The company provides a virtual, pay-as-you-go editing solution that allows creative teams to collaborate from any location and on any device with a standard internet connection. The platform works by virtualizing the entire edit suite, hosting both the media assets and the editing software in the cloud, which eliminates the need for high-end local hardware. This model addresses the constraints of on-site workflows, such as security issues, content transfer challenges, and fragmented team collaboration. Edit Cloud's business model is centered on a pay-as-you-go system, providing clients with detailed usage analytics for accountability and cost management. The company serves major brands, broadcasters, and creative agencies, including ITV Studios, Sky, and Publicis.

The core service is a software-agnostic platform that supports leading editing tools like Adobe Premiere Pro, Avid Media Composer, and DaVinci Resolve. It integrates with cloud storage providers such as AWS and Azure, and media asset management systems. A key feature is its marketplace that connects production managers with a community of accredited editing talent, allowing them to find, book, and connect editors directly to a virtual suite. To ensure talent is proficient with the platform, Edit Cloud is developing an academy with tokenized accreditation for skills and experience. In July 2024, the company secured £2 million in a funding round led by Edge, a creative-tech VC firm, with participation from angel investors Simon Ward and Justin Cooke, to accelerate its growth and further develop its AI-driven tools.

Keywords: cloud video editing, post-production, virtual editing suite, remote collaboration, pay-as-you-go editing, media asset management, video production workflow, Simon Green, broadcast technology, creative technology, video editing platform, cloud production, remote post-production, collaborative editing, talent marketplace, ITV Studios, Adobe, AWS, virtual workstations, content creation tools