Edisn.ai

Based in Bengaluru, India, Edisn.ai was established in 2018 by co-founders Ashok Karanth and Akshay Chandrashekar. Karanth, with over a decade of experience as an entrepreneur in sports management, sought to enter the technology side of the industry to reach a global fan base. He partnered with Chandrashekar, who became the CTO and developed the core AI algorithms for the platform. Edisn.ai began as a fan engagement platform provider focused on the sports broadcasting and media market.

The company developed a platform that utilizes computer vision and artificial intelligence to make live and recorded video content interactive. Its primary feature is the real-time recognition of on-screen individuals, such as athletes or actors, using facial recognition, jersey numbers, and other markers. This capability allows viewers to click on a recognized person to access contextual information, including statistics, biographies, social media feeds, and previous video highlights, without leaving the video stream. The technology was designed to work with existing video feeds, eliminating the need for special cameras or on-player tracking chips.

The business model initially focused on charging license fees to clients for software use and customization, with plans to evolve into a per-interaction payment structure. The platform creates monetization opportunities for content owners through contextual advertising, integrated e-commerce for merchandise and tickets, and potential integrations with sports betting. Edisn.ai secured clients across sports and entertainment, including projects with the NBA, NFL, Comcast, NBC, and EuroLeague. Following its participation in the Techstars accelerator in 2019, the company was acquired by the US-based TV streaming platform fuboTV in November 2021 to enhance fuboTV's interactive experiences and advertising capabilities. Keywords: fan engagement, computer vision, sports technology, interactive video, AI content recognition, live streaming, video monetization, sports broadcasting, contextual advertising, player recognition, over-the-top (OTT) platform, second screen experience, sports analytics, digital content, real-time engagement, ad tech, video metadata, fuboTV, Ashok Karanth, Akshay Chandrashekar