Edgelord

EDGLRD (pronounced "edgelord") is a creative and technology company founded in 2023 by filmmaker Harmony Korine. Based in Miami, Florida, the company operates as a digital IP-based studio that utilizes proprietary AI-based technology to create content across film, gaming, fashion, and advertising. Korine, known for his experimental and unconventional filmmaking style, established EDGLRD to push creative boundaries by blending entertainment with artificial intelligence, VFX, and virtual reality.

The company's business model revolves around creating and distributing intellectual property through various channels. This includes producing feature films like "Aggro Dr1ft" (2023) and "Baby Invasion" (2024), which premiered at the Venice International Film Festival. In addition to film, EDGLRD has a video game division, EDGLRD Games, which plans to release titles on platforms like PC, Nintendo, and PlayStation. The company also generates revenue through collaborations with major brands and artists such as Nike, The Weeknd, Travis Scott, and Kim Kardashian. Another revenue stream comes from selling merchandise, including limited-edition apparel, skate decks, and collectibles inspired by their projects.

In August 2024, EDGLRD secured a strategic investment from Reuben Brothers and its founding investor, Samizdat LLC. This funding is aimed at accelerating the development of its technology platform and expanding its IP portfolio across movies, video games, interactive content, and fashion. The company also maintains a professional skateboarding team.

Keywords: digital IP studio, artificial intelligence entertainment, experimental film, creative technology, virtual reality content, Harmony Korine, video game development, fashion collaborations, VFX production, interactive media, sensory experiences, content generation, AGGRO DR1FT, Baby Invasion, entertainment software