Edge Video
AI-powered shoppable TV with interactive gamification.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | $1.0m | Seed | |
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 42 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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Edge Video Inc., founded in 2018, is a technology company that enhances video streams with interactive and shoppable features. The company was established by Joe Ward, who serves as the CEO and has a background in the streaming media industry. The initial concept for the company originated from a deal with Boeing in 2015 to spin out edge computing IP.
The core of Edge Video's offering is an AI-powered platform that analyzes video content in real-time to create interactive experiences for viewers. This technology allows for the seamless integration of e-commerce into live streams, enabling viewers to purchase items directly from the video content without leaving the screen. The system identifies products within the stream and displays them on viewers' devices, offering personalized shopping recommendations. This service caters to Free Ad-Supported TV (FAST), linear, and live broadcast channels. By scanning an on-screen QR code, viewers can access a web application that provides these interactive features.
Edge Video's business model focuses on creating new revenue streams for content creators and platforms. The company earns a commission on each product sold through its shoppable video feature. In addition to the e-commerce component, the platform incorporates gamification elements such as quizzes and polls to increase viewer engagement and dwell time. It also integrates Web3 technologies, offering a rewards system and utilizing the $FAST token to further incentivize user interaction. The company has formed partnerships with global e-commerce entities like AliExpress, Amazon, and Lidl, and has collaborated with channel operators such as Insight TV to launch its services.
Keywords: Shoppable TV, interactive video, AI-powered streaming, FAST channels, video commerce, live stream shopping, viewer engagement, gamification, Web3 video, real-time AI, content monetization, e-commerce integration, second screen experience, digital advertising, interactive entertainment, video analytics, affiliate revenue, push technology