Edge Entity

Edge Entity is an internet-first brand offering organic hair care products founded by Aqila Augusta in 2016. The company is based in Memphis, Tennessee. Augusta, a former nurse, was inspired to create her own hair growth formula after experiencing personal hair loss and finding no success with existing products from trichologists and dermatologists. Her background as a nurse provided the knowledge to research and develop a formula to address these issues.

The company's core products are formulated to address hair thinning, dry scalp, and promote overall hair growth for men, women, and children. The product line started with a follicle stimulant and has since expanded to include shampoos, conditioners, moisturizers, oils, and hair growth vitamins. Key products include the Follicle Stimulant cream, which uses ingredients like peppermint oil, coconut oil, and aloe vera to nourish the scalp and prevent breakage, and the Espresso Hair Growth Oil, which incorporates Ayurvedic herbs such as amla and brahmi to stimulate follicles. The brand emphasizes the use of natural ingredients and is positioned as sulfate, paraben, and cruelty-free.

Edge Entity operates on a direct-to-consumer business model, selling its products primarily through its own website. The brand gained significant traction through social media, particularly Instagram, where customer testimonials and before-and-after pictures have built a strong following. While many users report positive results in hair growth and thickness, some reviews are mixed.

Keywords: hair growth, scalp care, natural hair products, hair loss solutions, follicle stimulant, organic hair care, thinning hair, direct-to-consumer, Aqila Augusta, hair moisturizers, hair vitamins, beauty brand, edge control, dry scalp treatment, cruelty-free hair care