eDealya
eDealya monetizes brand social media investment.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Founded in 2010 by Ophir Sweiry and Chaim Zucker, eDealya emerged from the founders' ambition to introduce greater clarity into the online media landscape. The company was established to shift the focus of digital analytics from static consumer attributes, such as age and gender, to dynamic, time-sensitive characteristics like life events and immediate needs. The firm's core business revolves around analyzing social data to provide actionable insights for targeted mobile advertising.
eDealya developed a proprietary technology that aggregates and analyzes social signals to segment audiences for marketers. This allows brands to engage with consumers through relevant, in-context advertisements precisely when a need is expressed. For example, if a user posts about planning a vacation, a travel company using eDealya's service could automatically send a personalized offer. The business model was subscription-based, with tiered plans (Bronze, Silver, and Gold) that offered varying numbers of marketing triggers and automated messages per month. Clients could select and customize triggers—such as birthdays, anniversaries, or specific needs—to automate personalized engagement with their followers on platforms like Facebook and Twitter.
The company successfully raised a total of $950,000 over three funding rounds, with notable investors including Nielsen and Maayan Ventures. By April 2013, its mobile product had been adopted by over 3,000 publishers and had profiled more than 30 million devices. This traction and technological capability led to its acquisition by Human Demand in May 2014, marking a significant milestone in the company's history. Post-acquisition, Ophir Sweiry served as Co-Founder & SVP Product, while Chaim Zucker was the Co-Founder & CEO.
Keywords: mobile advertising, social signal analysis, targeted advertising, audience segmentation, social data analytics, marketing automation, ad-tech, behavioral targeting, consumer intent data, real-time marketing, personalized advertising, social media analytics, customer engagement platform, digital marketing tools, mobile data company, intent-based marketing, life event targeting, dynamic audience attributes, social listening, ad campaign optimization