Edaixi

Edaixi operates as an on-demand laundry services platform in China, illustrating the online-to-offline (O2O) business model. Founded in 2013 by Lu Wenyong, the company was initially launched by the established laundry service Rongchang to digitize laundry services. The business is headquartered in Beijing, China.

The company's core offering allows customers to schedule laundry pickup and delivery through a mobile application, its website, or the WeChat messaging app. Edaixi promises a 72-hour turnaround for washing, drying, and returning the items. This service is designed to provide a hassle-free way for urban consumers to manage their laundry needs. The company serves customers in over a dozen cities across China.

Edaixi's business model involves coordinating a network of third-party laundry service providers, freelance pick-up and delivery personnel, and some in-house operations to fulfill orders. Revenue is generated directly from the laundry services provided, with pricing options for a large bag of laundry or on a per-item basis. The company has successfully attracted significant venture capital to fuel its expansion. It secured $3.2 million in seed funding in July 2014 from Tencent and Rongchang, followed by a $20 million Series A in November 2014. A substantial $100 million Series B round was led by Baidu in August 2015, with participation from previous investors SIG China and Matrix Partners. Its latest reported funding was a Series C round in November 2016 led by Liby Group.

Keywords: on-demand laundry, O2O service, mobile laundry app, laundry pickup and delivery, China, Beijing, Lu Wenyong, online-to-offline, consumer services, venture capital, Baidu, Tencent, SIG China, Liby Group, Rongchang, logistics, service platform, mobile application, home services, digital transformation