eDabba

eDabba operates as a cloud kitchen enterprise, a business model focused exclusively on food delivery without a traditional dine-in restaurant space. The company was established in 2019 by Vedant Pasari, who ventured into the food and beverage industry without formal training in the sector. His background includes schooling in Bangalore and Kolkata, followed by higher education at the University of Southern California. The company's creation was initially supported by family funding.

The business functions by preparing meals in its kitchens and delivering them to customers through online food aggregators like Swiggy and Zomato, as well as its own direct delivery platform. This model allows for lower capital expenditure compared to traditional restaurants. eDabba targets consumers looking for affordable and convenient meal options. The core of its product offering is customizable combo meals, where customers can build their own boxes by selecting mains and accompaniments, with options including biryani. The menu spans Indian, Chinese, and Oriental cuisines, which are marketed under several subsidiary brands, including Red Lantern and Ebowl, to cater to varied taste preferences.

Since its inception, the company has expanded its physical footprint, operating multiple kitchens in Kolkata and Bangalore. By late 2023, eDabba had served approximately 500,000 customers and fulfilled over 800,000 orders. In early 2023, the company reported an annual revenue of around Rs 12 crore and was processing about 25,000 orders monthly. More recent data from March 2024 indicates an annual revenue of ₹6.82Cr. The company has also ventured into the Quick Service Restaurant (QSR) format, opening its first physical outlet with limited seating at a Metro Cash & Carry in Kolkata, signaling a strategy to increase brand visibility.

Keywords: cloud kitchen, food delivery, online food ordering, Indian cuisine, Chinese cuisine, QSR, virtual kitchen, food tech, meal delivery service, Kolkata food startup, Bangalore food startup, Vedant Pasari, multi-brand kitchen, combo meals, food and beverage, direct-to-consumer food, affordable meals, delivery-only restaurant, ghost kitchen, prepared meals