ECreativeSearch
Online global provider of commercials and commercial production talent.
| Date | Investors | Amount | Round |
|---|---|---|---|
$6.0m | Early VC | ||
| Total Funding | 000k | ||
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ECreativeSearch, founded in 1998, operated a database platform providing a global information and archival resource for video advertisements. The company was acquired on November 26, 2001. It is now part of Source Creative, which was founded in 2006 by James Straker and Kailash Jhawar. Source Creative continues and expands upon the original mission, offering an extensive information and archival database for TV and video ads, with some commercials dating back to 1950.
The platform primarily serves advertisers, advertising agencies, and production companies worldwide. It enables subscribers to search for and view the work of commercials using multiple criteria. This service helps clients find creative inspiration, research competitors, and identify talent. The database includes comprehensive credit information on over 500,000 TV spots and music videos, along with up-to-date listings for directors, producers, editors, and other creative personnel. The business model is centered on providing subscription-based access to this extensive and detailed database. Clients can download videos from the cloud-based platform, where the format adjusts to screen size, and video reels can be reordered.
The service, now known as shots Vault, functions as the advertising industry's hub for visual research and creative inspiration. It offers powerful search tools and linked profiles for directors, production houses, animation studios, and more, allowing users to find visual references efficiently. The platform addresses the challenge of keeping up with the fast-paced media landscape by providing access to the latest campaigns as well as iconic classics. Its extensive collection of advertising spots, music promos, and short films, all with complete credits, provides accurate data that is difficult to find elsewhere. Notable clients include major brands like Unilever, Sony Music, Digitas, and Amazon.
Keywords: video advertising database, commercial archives, creative research platform, advertising intelligence, production resources, director search, ad agency tools, production company database, creative personnel directory, TV spot archive, music video credits, visual research, brand campaign analysis, advertising industry data, post-production resources, animation studios directory, VFX artists, sound designers, talent discovery, historical commercials