Ecommify Media

Ecommify Media

Specializing in performance marketing to build and scale D2C brands across India.

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$2.2m

Seed
Total Funding000k
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Ecommify Media Private Limited operates the digital-first, direct-to-consumer (D2C) brand HomeEssentials, targeting India's expansive home and kitchen market. The parent company, Ecommify Media, was incorporated in June 2023, while the brand HomeEssentials was officially launched in January 2024 by co-founding brothers Tanishq Jain and Divyam Jain. Tanishq Jain serves as the company's CEO.

HomeEssentials was established to address a perceived gap in the Indian market for modern, aesthetically pleasing, and functional home products, a sector traditionally dominated by legacy brands with dated offerings. The business operates primarily through an e-commerce model, selling directly to consumers online. Its product catalog features over 250 items across categories such as home and kitchen, lifestyle, bathroom, home décor, and personal care. The product line is designed with a focus on combining utility, affordability, and modern design to appeal to today's space-conscious urban Indian households.

In a significant milestone, the company secured $2.2 million in a seed funding round in June 2025, led by early-stage venture capital firm India Quotient. This capital infusion is earmarked for several strategic initiatives, including expanding the product portfolio, strengthening technology and supply chain infrastructure, and venturing into offline retail. The company plans to launch an omnichannel ecosystem, starting with two physical retail stores in Delhi NCR, to allow customers to experience the products firsthand. HomeEssentials is targeting an ambitious revenue of ₹150 crore by the end of 2025 and an annual run rate of ₹200 crore within the current financial year.

Keywords: D2C, home goods, kitchenware, e-commerce, home organization, lifestyle products, direct-to-consumer, Tanishq Jain, Divyam Jain, India Quotient, online retail, home decor, omnichannel retail, Indian e-commerce, consumer goods, home essentials, kitchen gadgets, bathroom accessories, personal care products

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