Ecomercek

Ecomercek

Offers fitness, yoga, mindfulness classes and healthy recipes, nutrition informations and workshops.

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$130k

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Total Funding000k
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Based in Istanbul, Turkey, Ecomercek operates as a specialized online marketplace and content platform focused on environmentally safe and healthy personal care products. The company was founded in 2021 by Serpil Karadağ, emerging from an in-house entrepreneurship program at Eczacıbaşı Group. This origin highlights a corporate commitment to fostering new ventures that address conscious consumerism. The venture secured its initial investment in February 2022 and received a subsequent funding of $125,000 from Eczacıbaşı Momentum in October 2023, signaling continued confidence in its growth trajectory.

Ecomercek's business model is twofold, combining e-commerce with a comprehensive information service. The platform serves consumers who are increasingly concerned about the health and environmental impact of the products they use. It addresses the challenge of complex ingredient lists by providing a transparent and impartial evaluation system. The core of its service is a detailed analysis of cosmetics, skincare, personal hygiene, and home care products. This analysis is based on scientific data, academic publications, and regulations from both the EU and Turkey. The company collaborates with university experts to assess and score ingredients and final products on a scale of 1 to 10 for both health and environmental effects. This information is accessible through its website and mobile applications for Android and iOS.

The platform features a database of over 35,000 analyzed ingredients, which are part of thousands of product reviews available to users. This enables customers to understand potential effects such as carcinogenic properties, allergies, and environmental harm before making a purchase. Revenue is generated directly through its online store, which sells a curated selection of skincare, haircare, and cosmetic products. The company aims to become an authority in product certification, influencing both consumer habits and manufacturing standards towards greater sustainability. The mission is to empower every individual to access healthy products and to encourage companies to produce more sustainable goods, thereby reshaping production and consumption patterns.

Keywords: conscious consumerism, sustainable products, skincare marketplace, cosmetic ingredient analysis, personal care e-commerce, environmental impact assessment, healthy living, transparent retail, clean beauty, product rating platform, Eczacıbaşı Momentum, Serpil Karadağ, Turkish startup, online marketplace, eco-friendly products, non-toxic cosmetics, ingredient checker, beauty tech, sustainable retail, health and wellness e-commerce

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